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Hey, I'm KarlI'm obsessed with digital communication.Over a decade of experience in video production, social media, digital marketing, design, management, and communication. All to help drive initiatives in the online world.

About me

Thanks for stopping by. I appreciate your time.

Hey, what’s up? I’m Karl! A creative professional from South-Western Pennsylvania. I’ve been involved in some form of digital communications work since 2010. I lead with video because I think it’s the most powerful communication tool available. It’s also where a lot of my skill and experience lie. I spent years behind a camera, but work more from behind a desk now. I’m 37 years old and I have a wife and 3-year-old identical twin girls at home. I race bicycles on gravel roads for fun and have a cabin in the woods of Northern Pennsylvania that I frequent. I go hard in the online world, then turn it off and get back to nature as much as I can. I love working with people, but I also love my solitude. My life is all about balance, and I feel like I’m always chasing it. I hope you can relate. Thanks for visiting my little space on the web. If you think we might be a good fit together, I’d really love to hear from you.

My Skill Set

I’ve gathered a lot of skills and experience throughout my 14-year career in digital communications. And I currently wear many hats in the work that I do. Below is a list skills that I use in my current roles.

Video Production

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Project & Team Management

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Digital Marketing

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Graphic Design

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Photography

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Web Design

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Content Creation

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Social Strategy

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Email Marketing

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My current situation

Here’s a list of my current roles. I’m really fortunate to work for some amazing companies.

Director of Productions

11/2015 – Present

  • This is my current full-time job at 36 hours a week (we get half day Fridays😉) 
  • I’ve been with this company a loooong time. And they’ve treated me great. I started as a Video Producer in 2015 and was promoted to Direction of Productions in early 2022.
  • I currently manage their Creative Productions team. Our job is to create video content for our fitness clubs partners, helping them market their products and services and communicate with their in-club members. As a company, we provide branded entertainment networks for our fitness club partners that display on TVs inside their gyms. On these entertainment networks, we provide the in-club music (accompanied by music videos), and display a variety of content on the screens. We then sell 3-party advertising on the screens and share the revenue with our gym partners.
  • My role is to work closely with our fitness club partner’s marketing teams to help them produce content for their in-club screens. We have clients big and small. Some have massive marketing teams and some are independent mom and pop gyms.  So the complexity of each project, and each client, varies greatly. Some of our clients include LA Fitness, Gold’s Gym, 24 Hour Fitness, Eos Fitness, Retro Fitness, and many more. We’re currently in over 9,700 gyms and three countries (US, Canada, and The UK).
Head of Content / Lead Video Editor / Manager

12/2021 – Present

  • You could call this my side hustle. I work about 10 hours a week for MMG.
  • I started with them in 2021 when I was just looking for side work as a Video Editor. Over the last year I’ve transitioned into helping them on a larger scale by training and managing their team of Video Editors.
  • Millennial Media Group specializes in producing social media content for local businesses in the Orange County, CA area. We have monthly clients that we manage the entire social media process for. Content strategy, filming content, editing content, posting content, social media management, the whole deal. Most of my time goes into keeping our Video Editors pumping out high quality content for our clients. I also handle some of the video editing projects my self.
Marketing Specialist

04/2021 – Present

  • This is a monthly client left over from when I was running my own agency. I currently work about 5-10 hours a week for them.
  • I started helping them with their marketing in April of 2021 and haven’t stopped.
  • I currently manage their website, social media, email marketing, content creation, lead generation, Google Ads, Facebook Ads, event promotions, SEO, and more. I’ve really been able to hone in a lot of my digital marketing skills while helping The Hormone Center bring in more clients to their business.
Content Creator

Forever

  • You can call this my passion project. In September of 2023 I finally came out of my shell and stated my personal brand on Instagram. I’ve always loved creating content for myself, but never took it series enough. 
  • In less than a year I was able to grow to nearly 4K followers. I created and sold a bunch of digital products for Video Editors. And I even started a paid Skool community where I teach and mentor Video Editors on how to find more work.
  • It’s been a really rewarding experience so far, and it’s something I plan to do to some extent for the rest of my working days. I really love creating and posting content, meeting people from all around the word, and genuinely helping people walking in similar shoes as me.
  •  There is another area where I’m able to experiment and learn around all kinds of topics related to social media, content creation, and digital marketing. I’m able to see what’s working and what isn’t. And get hands on experience doing a lot of things I might not get to do with my professional jobs. It’s been one of the best investments in my career, I do wish I had more time to put into it though.

A timeline of my career

You’ll notice a theme throughout my career…I’ve always strived for more. To learn more, to be more, and to earn more. Partially to keep building my skill set, and partial to provide for my family (life is expensive and I didn’t go to school to be a doctor, lawyer, or engineer!). This theme still holds true today. Inflation is crazy (as I’m sure you know) and I also have 3-year-old twins at home (with a large child care bill) that I need to provide for. Some might say I work too much, and they’re probably right. But I’m just doing what I need to for my family. I don’t plan for it to always be this way. Ideally I’d be able to pour all my time and effort into one role, that I do very well, and that provides what I need to take care of my family. That’ll be the next notch on the timeline below.

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Graduated from Pittsburgh Technical College

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Jan 14
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Began Freelancing in Video Production

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Jan 14
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Landed First Full-Time Job as In-House Video Producer for ECS Tuning

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Jan 14
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Continued Freelancing on Nights and Weekends

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Jan 14
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Started Cleaning Office at Night to Make More Money

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Jan 14
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Started Second Full-Time Job as an Audio Visual Specialist at UPMC Children's Hospital of Pittsburgh

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Jan 14
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Continued Freelancing on Nights and Weekends

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Jan 14
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Started Third Full-Time Job as a Video Producer for Clubcom/Gym TV

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Jan 14
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Started Working with The Hormone Center part time as a Marketing Specialist

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Jan 14
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Got Promoted to Director of Productions at ClubCom/Gym TV

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Jan 14
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Started work with Millennial Media Group part time as a Video Editor

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Jan 14
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Got Promoted to Lead Video Editor/Head of Content at Millennial Media Group

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Jan 14

Education

Yea I get it, I don’t have a bachelor’s degree. But my time in the field, the online courses I’ve taken, my self-study, my side projects, and the mentors I’ve learned from, more than make up for it.

Pittsburgh Technical College

Full Stack Web Development

03/2012 – 07/2016

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info@karlgreif.com

(412) 952-2431